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Case | Digital Solutions | E-commerce

CoreChange delivered
strategies to a Swedish fashion company


Newhouse is a Swedish fashion brand that sells clothes and accessories for women through its own physical stores, retailers, and online store. CoreChange was commissioned to develop an e-commerce strategy that demonstrates how Newhouse can increase short-term and long-term growth and profitability in online commerce, as well as how they should adapt their organization, processes, and system support to achieve set goals.


In the pre-study recently conducted by CoreChange, key aspects of e-commerce were evaluated through a current state analysis, environmental analysis, and recommendations for the different components.

With this decision-making basis, Newhouse can make a business assessment.

  • If and when they should embark on the e-commerce initiative

  • How this initiative should be implemented

  • What it can yield in terms of sales, costs, and profitability

Vision, Target scenario, Roadmap
– Vision statement
– Overall sales goals and KPI:s
– Strategic roadmap

– Geographical market points
– External market points

– Sales analysis (average values, return rates mm.)
– Upsell
– Customers

Web shop
– Design
– Functionality
– Web analysis (User behaviour, conversion)

Business calculation

– Marketing and customer club
– Pricing and campaigns
– Payment methods and delivery options
– Language/currency
– OMNI-channel offer
– Customer Service
– Competitors

Internal factors
– Inventory and return management
– Distribution
– Purchasing and merchandise management
– Organization

IT/system support
– System landscape/architecture
– ERP and POS
– E-commerce platform

Project roadmap
– Activities
– Investments
– Timeline for implementation


If you find it exciting and want to learn more about E-commerce, feel free to reach out to us.